This privacy notice sets out how the personal information we collect and process from yourself, for example; when you register your details via our website contact us page or request a valuation, telephone us directly or email us your details or any other way of providing your details, your information will be stored on our filing system and used to both provide you with the service you had requested or for our own marketing purposes, being that of legitimate interest to enhance our service to you and tailor future marketing.
Please read carefully to understand why your data is being collected and what we do with this data.
Sedge Estate Agents Limited (“SEDGE”)
In collecting this information under the rules of GDPR General Data Protection Regulation (More info can be found at https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/) Sedge Estate Agents Ltd hereby notify you that we are your data controller and by Law, are required to provide you with information about ourselves and how we use your information and what rights you have over your data held with ourselves.
We are Sedge Estate Agents Ltd, Residential Sales & Letting Agent based in Spalding Lincolnshire. (“SEDGE”)
Our Branch Office Address is: 17 Winsover Rd, Spalding, PE11 1EG
Main Contact Telephone Number: Spalding 01775 713888
Main Enquiries Email Address: firstname.lastname@example.org
If you would like to know more about how we use your information registered, please contact us by post at the above address. Or indeed if you wish us to remove your personal data completely or cease future marketing mailings.
WHAT PERSONAL DATA DO WE COLLECT?
As you navigate our website www.sedge-homes.com and communicate with us, eg: via our contact us page or request a valuation form, your personal information eg your name, postal address, email address or telephone number, etc supplied, may be used to provide a specific requested service or so that we may mailshot you information we think may be of legitimate interest. We will not be disclose your personal information to any third party without your proper permission (eg to a mortgage advisor, solicitor) or unless we are required to do so by Law, or that we have to in order to provide you with the service you requested. You will be asked if you wish to be contacted by our allied mortgage advisor and upon your consent we will provide your basic information to this third party advisor so that they are able to make contact with you.
We may also need to collect personal data by law for example to meet Money Laundering Obligations to prevent fraud. We will retain your personal data for different periods depending on the service you have chosen to use us for. We under the regulatory or statutory duties hold your data for no longer than is necessary by may need to retain it in the event of a legal claim or complaint.
We do not keep your information for any longer than is necessary, but we may contact you in regard to services requested or to which you had expressed an interest in, or that we feel may be of use or interest to you. You may request, in writing, at any time a copy of all your personal data we currently hold on you or indeed to have all your information removed from our database and cease mailings by unsubscribing or writing to us.
Non personal information such as IP Address, pages viewed and files downloaded, during the navigation of our website will only be used to determine how users navigate our website and to help us provide a better user experience, using google analytics. Your information is anonymous and it does not tell us where you live or who you are, simply which pages within our site you visited and exited and data such as how long spent on a particular page etc. Purely to help monitor our website usage and adapt to ensure a better experience and improve our service.
HOW WE USE YOUR PERSONAL INFORMATION
Your personal data will be used for the following purposes: delivering & improving the services we provide you, internal administration or management purposes, fulfilling our contractual obligations, fulfilling legal obligations, achieving certain Legitimate Interests, including responding to direct requests for property information from an individual, responding to requests for property information via a portal & ensuring the contractual expectations of our customers and clients are satisfied (for example, passing on new tenant information to utility companies).
Where you have given us your clear consent to do so, your personal data may be used to contact you about and provide you with, communications or marketing material for which you have specifically subscribed or to market you with communications we think may be relevant to your interests & preferences.
Photographs & images of your property (internal and external) may be used in our marketing and promotional material including our SEDGE website. Often you will have given this consent as part of formalising our engagement. If you do not wish us to use your property photographs you may inform us by writing to our branch address in Spalding detailed above.
When you register at SEDGE we create you with your unique personal profile for used for identification & authentication purposes and so we may provide you with the relevant products or services either requested or we feel may be of interest do you.
We then use these profiles to send you out properties which may be of interest, marketing, emails or newsletters or anything else we feel you may benefit from viewing.
SECURITY OF YOUR DATA
Your data will be held on secure servers with all reasonable technological and operation measures put in place to safeguard it from unauthorised access. Where possible any identifiable data will be encrypted or minimised.
To learn about you & your interests, we will analyse your interactions with our company and/or SEDGE website using google analytics or via our allied third party ‘Brief Your Market’ data analysis software. You may have registered your details with SEDGE or engaged one of our services by entered into a transaction with SEDGE, or if we may permitted by law to send such communications without obtaining your consent. This is necessary for the purposes of our legitimate interests in analysing our brand and determining how to improve our services. We take every precaution to protect your data and keep it safe.
THIRD PARTY – BRIEF YOUR MARKET
We may share data with software and system providers, including but not limited to Google Analytics and BriefYourMarket. This is for our own marketing purposes or to provide you with a better service in the future. You may therefore receive emails or newsletters from SEDGE in the future. If you would like to be taken off our mailing list please inform us by writing to our branch address in Spalding, listed above.
ACCESSING YOUR DATA & YOUR PERSONAL INFORMATION RIGHTS
By law, you can request from us any information we hold about you and ask us to correct it or indeed delete it completely under the GDPR ‘right to be forgotten’ regulation. Please make contact to discuss this in more detail by any of the above contact details outlined.
You have the following rights as a user, right to be informed about our collection and use of personal data, right to access your personal information held by us, right to correct your personal data held, right to apply in writing to ask us to delete all your personal information currently held with ourselves, right to report to a supervisory authority about the use of your personal information.
You acknowledge that you are solely responsible for the use in which you put this website www.sedge-homes.com and all the information you obtain from it. All conditions, warranties or terms and representations are hereby excluded to the fullest extent permitted by Law. All contributors and including ourselves to this website hereby disclaim to the fullest extent permitted by law all liability for any loss or damage including any consequential or indirect loss or damage incurred by you, whether arising in tort, contract or otherwise, and arising out of or in relation to or in connection with your access to, or use of, or inability to use this website.
The copyright of all text and images within this website wholly belongs to us and you may not reproduce or make a permanent copy of this web site in any form nor copy into another website. You may however copy, download or print off for your own personal use to your own computer for non-commercial use.
You may not link to our website www.sedge-homes.com or frame it without express consent from ourselves Sedge Estate Agents Ltd Spalding.
We may use and analyse your personal information where necessary for the following purposes:
- Improving our Products & Services. We will use your personal information to build a profile on you in order to understand your requirements, to improve our website & personalise the properties or services we send you. We process your personal information in this way as is necessary for the purposes of our legitimate interests in providing better products or services for you and our customers.
- Transaction Processing. We often require certain relevant personal information, eg, your name, address, email & budget, to enable us to complete a transaction with you and/or email you out information about selected properties etc. This information may require us to be pass on to third parties, including but not limited to solicitors, surveyors, financial advisors, mortgage brokers.
- Customer Care. We may use your personal information such as your email, telephone number, residential address and contact history to process your request or provide you with our best service. We may process your personal information in this way if it is necessary for producing a contract or if it is required for us to comply with any legal obligations. If it is not necessary to process your personal data for either of these reasons then we may process it as it is necessary for the purposes of our legitimate interests in ensuring we can provide the best service possible, now and in the future.
- Marketing. When you register your details with us for any of our Services or enter into a transaction with us, provide feedback on one of our services online or use our website, we will use your personal information to create a profile based on the information which we hold about you. This is required for the purposes of our legitimate interests in ensuring we have accurate information about you in one place. We create your personal file in accordance with these preferences in order to provide you with the best personalised experience, eg to send you relevant and personalised information, property updates or service information.
- Fraud Prevention. We may also use your personal information to assess your creditworthiness (generally in the case of renting a property) or taking ID for money laundering purposes, so as to mitigate or prevent fraud. For this purpose, we may need to share your personal information with our referencing providers and/or solicitors (see “how we share your personal information” below). This is necessary for the purposes of our legitimate interests in ensuring we are not the victim of fraud and to protect our legal rights.
The messages we will send you may be personalised and tailored to your individual preferences and requirements or be of such which we feel may be of interest or benefit to you. We use analytics in order to generate such personalised messages. These analytics will process your personal information and place you in certain categories which will then determine the content of these messages you receive from us. These direct marketing messages may contain information about our products & services, events or promotions and other company or property news, or sometimes be of seasonal or personal interest. We personalise these messages on the basis that it is necessary for the purposes of our legitimate interests in ensuring that we provide the most appropriate information.
HOW LONG DO WE STORE YOUR INFORMATION?
The length of time we hold your information for will vary, dependent on lawful basis for collecting and processing the data and Sedge Estate Agents Ltd will generally only hold data supplied where there is legitimate interests in doing so (such is where a client or customer has registered with us, expressing an interest in any of our services in the past).
You may unsubscribe at any time on a specific mailing or write to our registered office (address above) to have all of your personal information completely removed.
SEDGE work with a third-party company named ‘Brief Your Market’ who assist us in producing quality, tailored made marketing material which we will send out to you from time to time. You may easily unsubscribe at any time using the UNSUBSCRIBE button provided at the bottom of these marketing mailings or by writing to SEDGE directly at their registered office in Spalding.
YOUR RIGHT TO COMPLAIN
Any complaint about our use of your information you have the right to lodge a complaint with the Information Commissioner’s Office via website link: https://ico.org.uk/make-a-complaint/